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It's a Great Time to Be a UX Designer
There’s never been a better time to be a designer. After years of wishing we’d have the recognition and appreciation for the value we bring, we’re now highly sought after for our talents and skills. A growing number of organizations have seen success through great design, from Apple to Cirque de Soleil to the White House. Others now want to get the same results. The demand for great designers has never been better.
Yet, as the proverb says, “Be careful for what you wish for, lest it become true.” Now that everyone expects us to deliver great things, are we ready? While we’re presented with more opportunities than ever, we also have increased challenges.
Creating great experiences needs a new breed of designer. One that can handle all the skills involved, from visual design to coding. Some might even call it a ‘unicorn’, but these creatures aren’t mythical. In fact, they are alive and thriving in today’s design teams.
Jared Spool took UX to a new level in 1988 when he launched UIE. And by, "to a new level," we mean "validated UX as a vital component of our work, then spent the next 25 years conducting research and writing tirelessly to keep validating it."
Jared often can be found onstage, where he captivates crowds with stunning data that reveal how UX can affect a company’s bottom line. He's helped thousands of companies worldwide to increase their profits, identify interaction failures, and integrate UX research and design into their product development cycles.